Former Vena executive Tina Goulbourne joins Blue J as President to lead global go-to-market execution and growth.
Blue J, a Toronto-based company using generative AI to simplify complex areas of tax law, has appointed Tina Goulbourne as its new President. The announcement was made today by founder and CEO Benjamin Alarie.
Goulbourne joins Blue J after a successful tenure at Vena, where she played a key role in scaling the company from roughly $25 million to more than $100 million in annual recurring revenue, all while helping to shape a strong organizational culture.
Alarie praised Goulbourne’s ability to combine “sharp strategic insight with the ability to inspire and scale high-performing teams,” adding that she will be at the centre of Blue J’s next phase of growth. “We’re fortunate to have Tina on board, and I couldn’t be more excited about what we’ll accomplish together,” he said.
In her own announcement, Goulbourne highlighted Blue J’s rapid growth and global mission. “Already trusted by top accounting firms and legal professionals, the company is scaling quickly with world-class NPS and strong investor support,” she wrote. “The chance to accelerate growth with the talented team at Blue J, while advancing a mission with global relevance and impact, is an opportunity I’m truly grateful for and excited about.”
As President, Goulbourne will lead go-to-market execution, including global partnerships, customer growth, and culture building.